design:
to improve
people’s lives.
the super-socket.
a visual icon for vienna.
the jury of the city of vienna was convinced by this simple form. we are looking forward to see it spreading. more >>
»Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about.«
