AM . PM
Sometimes a faucet is referred to as a work of sculptural art, but in its designated position of use it’s mainly viewed from above. Due to these limits, the design of faucets has to narrow down to particular, iconic features. This insight is at the heart of AM.PM’s general product identity, created by GP.
With the basin mixer of the Gem series it’s again the top view which features the iconic face. The soft, polygonal outline of the handle resembles the characteristic view of the object. The restrained spout frames the dynamic handle. The polygon shape of the handle works as the comfortable geometric completion of the organic, human hand. To allow integration in a variety of settings, Gem rather refers to the graphical nature of common elements in the bathroom – like furniture, wall design or tiling.