Tchibo
home electronics

 

consumer electronics for women from 35 to 55, and many others. mass market products have to be designed to appeal to both women and men. sticking to traditional user distinctions does not make for universal products.

differentiated needs should be embedded in products and concepts in a way that leads to design for all instead of flattening products down to make gender and age-specific solutions. designers who are also aware of the perceptions of female consumers make better products for all of us.